9 Comments

Reminds me of how videographers had to change from horizontal to vertical filming for TikTok and the shift (if not sacrifice) that was required. Money, audience, and formatting restrictions have always shaped art, but it's disheartening these days to witness the true chokehold that a handful of companies has on the most democratized space for independent creators.

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Good take as always. I really enjoy the underlying theme you currently have, basically about how we talk alters what we say, a topic that fascinates me to no end. Very happy I subscribed to this substack

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i will watch ur vids no matter how long!

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I hope that if you make the move to a bit longer, horizontal content, the great information you have to share won't be given out in such rapidfire form as your short vertical vids do. I may be getting long in the tooth and have a harder time absorbing information that comes at me so quickly--though I definitely don't mean that you should swing the pendulum in the opposite direction! I can do quick, I just don't like to feel rushed. Your content is awesome and I want to hear and understand it all.

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Am I the only one that actually prefers the longer videos then? It takes me so long to find something I actually want to watch that I probably won't even bother with it if it's less than half an hour 😕

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As a video editor for multiple content creators on YouTube, there is essentially no benefit to posting a 7-10 minute video on the platform anymore. Creators are forced to create longer and longer content to reach profitability and in many cases it only serves to undermine the video itself. Some videos just work better in a mid length range but in the final product turn out feeling “drawn out” due to the extra plots/content that need to be added :/

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I'm curious as to how creators will change their content to fit the longer format: whether it's longer videos but with segregated sections in more of a magazine format, or more of a longer, deeper dive. I suspect the former, but this might feel like making multiple videos? Maybe there will be more collaborations between creators, doubling-up like podcasts seem to do more of already? Or maybe this will encourage more filler/slop, or maybe more creative time filling, with poetry, animation, behind the scenes stuff, interpretative dance? I'm looking forward to finding out!

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I watch most light videos at 2X, sample, and skip ahead.

Scholarly offerings typically have scripts available for review.

Videos overburdened with mandatory ads are invariably better skipped entirely.

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